18 Oct The new logo explained
In this post we want to share with you and walk you through how we have tried to make sure that the new logo clearly represents Wedu’s identity and values.
We wanted our new logo to represent even more than before the underlying value of passion that drives our daily action, spirit of innovation we bring in the design of our services, and the energy we put in all we do. It had to be strong and mature like the leaders we aim to catalyse, and of course we wanted it to be a cool piece of design.
We have tried to make sure that Wedu's logo was a clear distinction from that of traditional non-profit organizations operating in the education space. Wedu aims to be different in combining strong values of promotion of education with a dynamic service design process inspired by the best practices of leaders of every sector.
Red is the color of energy, strength, power, determination and passion. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. In heraldry, red is used to indicate courage. Specifically, dark red is
Wedu now has an awesome new logo and we feel this has really been the result of the collaboration of the whole Wedu community. We want to thank the designers who supported us in the development as well as all the people who took the time to share their views on the preliminary version. Three designers worked on the logo: Miriam Morato, Spanish designer currently living in Bangkok, Thailand; Greg Lam, talented Canadian student; and Alice Mazzilli, Italian, living in London. They put their talent pro-bono and enthusiastically shared their ideas and vision with us. Thank you! Special thanks go to Miriam for her whole contribution to defining several aspects of Wedu’s brand. Among our staff a big thanks goes to Xiju who has been coordinating the process and contributing with her own ideas and proposals. Indeed, the biggest appreciation goes to all